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The session will look at the many, and often forgotten, styles of email marketing to help you (re)launch your campaigns and stand out from the crowd.

Part 1 – The Email Marketing Essentials – A reminder of the 3 main elements of a successful email campaign: Be Useful, Be Timely, Be Visible. We will also cover the link between email and social media for both content and connections.

Part 2 – The Email Marketing Tactics – We will share practical examples and techniques that will help make your email efforts work harder for you. In particular we will describe the 4 main email tactics: ‘Singles, Series, Seasons, Specials’.

Part 3 – The Email Marketing Toolkit – This webinar is part of our ongoing ‘Content Creators Unite’ campaign so we will look at the many apps and online platforms you can use to create and curate great content for your email marketing.

Part 4 – Your Questions – We will close the webinar with your questions answered live by Pascal Fintoni who will also give you his ONE advice for 2021.

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