It's no secret that organic content across social media is receiving limited traction these days, making it increasingly challenging for businesses to have their marketing message heard above the noise of their competitors & the numerous businesses their community are following. To combat this, it's important that businesses set aside a marketing budget for Social Media Advertising efforts; so that they can continue to achieve their Marketing Objectives no matter the restrictions put in place by the various algorithms at play.

In this full-day session, we'll be exploring the world of advertising on social media. Acquainting ourselves with the importance of developing your strategy, knowledge of the buzz words and various opportunities to level up your social game, and with a key focus on familiarising ourselves with the process of planning, creating, and implementing a campaign on social media.